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CRM Analytics Course

CRM Analytics Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

The CRM Analytics Course equips you with practical skills to clean CRM CSVs, build reliable customer segments, and calculate essential KPIs like CLV, churn, and engagement. Learn EDA, RFM, predictive scoring, and clustering, then turn insights into targeted lifecycle email actions. You also create clear dashboards, testing plans, and documentation so every campaign is measurable, optimised, and ready to scale.

Elevify advantages

Develop skills

  • Clean CRM data: fix errors, dedupe customers, and prep CSVs for fast analysis.
  • Build CRM KPIs: calculate CLV, ARPC, engagement, churn, and campaign lift.
  • Segment audiences: RFM, value, behaviour, and channel opt-in for precise targeting.
  • Design data-driven campaigns: A/B tests, reactivation flows, and VIP journeys.
  • Create clear CRM reports: dashboards, test readouts, and executive-ready summaries.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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Course in PDF