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Consumer Psychology Course

Consumer Psychology Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This course explores how consumers make choices in digital products, covering motivation, behavioural science, user research, profiling, onboarding, and engagement strategies. It delves into cognitive biases, subscription models, and campaigns, emphasising ethical design and metrics for better retention and satisfaction.

Elevify advantages

Develop skills

  • Apply cognitive biases to create ethical pricing, trial periods, and subscription processes.
  • Convert user research into precise wellness customer segments for improved targeting and returns.
  • Develop compelling ad and landing page content using motivation principles and social proof.
  • Build onboarding sequences and 7-day engagement plans to increase activation and retention rates.
  • Track behavioural outcomes with key performance indicators, steering clear of manipulative design practices.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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Course in PDF