web communication training
Gain mastery in web communication for digital marketing success. Audit your brand voice, customise copy for all channels with proven templates, manage crises effectively, measure performance, and ensure your sustainable brand projects a clear, consistent, and trustworthy image across every platform.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course provides a practical framework to evaluate your brand's voice, establish a unified personality, and convert values such as sustainability and transparency into actionable copy guidelines. You'll gain ready-made templates for social media, emails, websites, and press releases, learn to tailor tone per channel, track results, handle crises, and create an evolving voice guide for aligned, impactful messaging.
Elevify advantages
Develop skills
- Conduct brand voice audits to identify tone and persona inconsistencies across channels swiftly.
- Develop sustainable messaging by transforming core values into a unified, consistent brand voice.
- Create channel-specific copy for web, email, social media, and PR that delivers high impact quickly.
- Craft composed, credible crisis responses to safeguard your brand's reputation.
- Establish efficient voice guides, playbooks, and checks to maintain copy alignment over time.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF