web analyst training
Gain mastery in web analytics for digital marketing success. Delve into attribution models, ROAS calculations, LTV analysis, dashboard creation, testing methods, and CRO techniques to track complete user journeys, seal funnel gaps, and convert data into increased revenue and optimised ad budgets. Ideal for boosting business performance through actionable insights.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This programme equips you with hands-on skills to link traffic, user behaviour, and revenue for sharper data-driven choices. Master e-commerce analytics basics, tracking and attribution, ROAS and CPA metrics, LTV and cohort studies, experiment planning, and user journey analysis, then deploy tested strategies to boost conversion rates, average order value, and sustained results across major channels.
Elevify advantages
Develop skills
- Revenue-driven attribution: link multi-channel investments straight to revenue gains.
- Experiment planning: craft rapid A/B tests and interpret outcomes confidently.
- CRO and UX enhancements: repair funnel drop-offs, raise conversion rates, and increase average order value.
- Paid media reviews: assess search, social, and email campaigns to reduce CPA and enhance ROAS.
- User journey mapping: track behaviours, spot obstacles, and target fast improvements.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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