Web 2.0 & Social Media Course
Master Web 2.0 and social media strategies tailored for sustainable fashion marketing. Gain skills in channel selection, content planning, SMART objectives, crisis management, and community building to enhance brand visibility, user interaction, and revenue on platforms like TikTok, Instagram, Facebook, LinkedIn, and your website. This practical course equips you with tools for immediate application in digital marketing.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course teaches you to create a robust online presence for sustainable fashion on websites, blogs, Instagram, TikTok, Facebook, and LinkedIn. You'll learn audience segmentation, SMART goal setting, tailored content creation, community guidelines, crisis handling, and KPI tracking to boost reputation, engagement, and sales with actionable strategies.
Elevify advantages
Develop skills
- Social media channel mapping: assign impactful roles to TikTok, Instagram, Facebook, and LinkedIn.
- Audience segmentation: develop SMART goals based on segments for quick social media returns.
- Content strategy: create hero, hub, hygiene, and user-generated content for sustainable fashion.
- Crisis playbooks: manage complaints, reviews, and delivery problems using ready scripts.
- Community management: enforce tone, rules, and UGC guidelines for vibrant, secure channels.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF