Store Design and Visual Merchandising Course
Connect digital marketing with powerful in-store experiences. This Store Design and Visual Merchandising Course teaches you to plan layouts, visual stories, and promo zones that boost foot traffic, conversion, and average order value. Master zoning, lighting, fixtures, planograms, and signage. Integrate campaigns with in-store journeys using digital touchpoints, data capture, and clear KPIs. Acquire practical tools to test, optimise, and refresh fashion retail spaces quickly and confidently.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Store Design and Visual Merchandising Course equips you to plan layouts, design focal zones, and build product stories that drive traffic and sales. Master zoning, lighting, fixtures, planograms, and signage. Link campaigns to in-store journeys via digital touchpoints, data capture, and KPIs. Get hands-on tools to test, optimise, and refresh fashion retail spaces swiftly and assuredly.
Elevify advantages
Develop skills
- Visual merchandising for fashion: design high-impact, sales-driven displays fast.
- Customer journey mapping: plan store paths that boost dwell time and conversion.
- Digital-to-store integration: turn online campaigns into measurable foot traffic.
- Retail layout optimization: zone, fixture, and checkout plans that move product.
- In-store testing and KPIs: run quick experiments and track revenue-focused metrics.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF