Social Media Specialist Course
This course equips you with practical skills to become a Social Media Specialist, focusing on Instagram and TikTok strategies for audience engagement, content creation, growth tactics, and performance analysis to drive conversions.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Social Media Specialist Course provides a straightforward, hands-on approach to planning, creating, and optimising content for Instagram and TikTok. You'll learn about audience research, content pillars, weekly schedules, engagement strategies, influencer and UGC approaches, along with key tools for scheduling, design, analytics, and link monitoring. Develop reports, monitor KPIs, and refine your efforts with confidence to achieve steady growth and conversions in a handful of targeted sessions.
Elevify advantages
Develop skills
- Social media audience targeting: develop fitness personas and outline customer journeys.
- Instagram and TikTok playbooks: optimise profiles, formats, and organic growth.
- Content systems: plan weekly schedules, batch creation, and quick on-brand design.
- Growth activations: roll out UGC, influencers, CTAs, and email capture DMs efficiently.
- Analytics and reporting: monitor KPIs, test content, and connect social efforts to conversions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF