Social Media Marketing & Digital Strategy Course
Master social media marketing and digital strategy for e-commerce success. Gain skills in paid and organic tactics, precise audience targeting, creative testing, key performance indicators, and omnichannel measurement to boost sales, drive store visits, and deliver high-ROI campaigns with confidence.
from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Social Media Marketing and Digital Strategy Course provides a hands-on, step-by-step approach to planning campaigns, segmenting audiences, and selecting optimal platforms for every funnel stage. Master designing high-converting creatives, blending paid and organic methods, monitoring KPIs via intuitive dashboards, and refining budgets through testing, attribution models, and omnichannel data for tangible, profitable business growth.
Elevify advantages
Develop skills
- Paid social optimisation: conduct A/B tests, adjust bids, and scale ROI quickly.
- Audience strategy: create high-intent segments and retargeting that converts.
- KPI-driven reporting: build dashboards, OKRs, and ROAS-focused tracking.
- Creative campaign design: plan content, CTAs, and briefs that boost sales.
- Cross-channel integration: link social, email, and in-store for full-funnel impact.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André FelipePrompt Engineering Student
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Course in PDF