SEO SEA training
Gain mastery in SEO and SEA through this hands-on course. Delve into keyword planning, technical SEO, Google Ads setup, A/B testing, and KPI monitoring to reduce paid advertising costs, increase organic traffic, and elevate ROAS in competitive digital marketing efforts. Perfect for scaling campaigns efficiently in dynamic markets.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This SEO and SEA training equips you to develop targeted keyword strategies, create effective Google Ads campaigns, and build high-converting search structures. Master landing page optimisation, compelling ad copy, technical SEO enhancements, and a 3-month content roadmap. Gain expertise in KPIs, reporting schedules, testing processes, and reallocating budgets from paid to organic channels as results improve.
Elevify advantages
Develop skills
- Integrated SEO-SEA strategy: harmonise organic and paid efforts to rapidly boost qualified traffic.
- Keyword taxonomy design: create top-level, mid-tier, and product-specific clusters for optimal conversions.
- On-page SEO implementation: refine content, user experience, and internal linking for swift results.
- Google Ads framework: organise campaigns, advertisements, and budgets to maximise return on ad spend.
- Analytics and testing: monitor key performance indicators, run A/B tests, and adjust budgets as SEO matures.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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