Search Marketing Specialist Course
Gain expertise in SEO and SEM tailored for Spanish-speaking markets in eco-friendly home products. This programme covers keyword research, technical SEO, Google Ads strategies, and data-driven optimisation to drive traffic, increase conversions, and elevate customer lifetime value as a Search Marketing Specialist in the digital marketing field.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Search Marketing Specialist Programme equips you to boost sales of eco-friendly home products to Spanish-speaking customers via targeted SEO and SEM. Master setting business objectives, conducting Spanish keyword research, building multilingual websites, and implementing technical tracking. Create effective Google Ads campaigns, refine landing pages, and leverage data-driven testing and reporting to enhance conversions and optimise returns on your budget.
Elevify advantages
Develop skills
- Market and audience analysis: establish goals and buyer intent for eco home products.
- Spanish keyword research: identify high-intent, local search terms that drive quick conversions.
- SEO foundations: optimise site structure, on-page content, and Core Web Vitals efficiently.
- Google Ads setup: create streamlined, high-ROI campaigns with focused themes and intelligent bidding.
- Data-driven optimisation: monitor KPIs, run A/B tests, and expand successful SEO and SEM strategies.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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Course in PDF