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Search Marketing Course

Search Marketing Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This course provides a hands-on, step-by-step guide to planning, launching, and optimising effective search campaigns. You will master keyword research, match types, negative keywords, intelligent Google Ads account structures, budgeting, bidding tactics, and compelling ad creation. Gain expertise in tracking, GA4 integration, conversion tracking, and KPI dashboards to scale campaigns confidently and boost ROI through targeted lessons.

Elevify advantages

Develop skills

  • Performance monitoring: create KPI dashboards and respond swiftly to ROAS, CPA, and AOV metrics.
  • Keyword planning: conduct research, group terms, and optimise for traffic with strong purchase intent.
  • Intelligent bidding and budgeting: distribute funds and select strategies to achieve target CPA and ROAS.
  • Google Ads architecture: build scalable campaigns, ad groups, and remarketing audiences.
  • Compelling ad writing: develop RSAs and extensions that match buyer psychology and drive quick results.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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Course in PDF