Search Marketing Course
Dive into search marketing tailored for eco-friendly brands in South Africa. Master keyword strategies, Google Ads configuration, bidding methods, performance tracking, and optimisation techniques to drive conversions, enhance ROAS, and increase revenue—perfect for digital marketers seeking proven, data-driven outcomes in a competitive landscape.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course provides a hands-on, step-by-step guide to planning, launching, and optimising effective search campaigns. You will master keyword research, match types, negative keywords, intelligent Google Ads account structures, budgeting, bidding tactics, and compelling ad creation. Gain expertise in tracking, GA4 integration, conversion tracking, and KPI dashboards to scale campaigns confidently and boost ROI through targeted lessons.
Elevify advantages
Develop skills
- Performance monitoring: create KPI dashboards and respond swiftly to ROAS, CPA, and AOV metrics.
- Keyword planning: conduct research, group terms, and optimise for traffic with strong purchase intent.
- Intelligent bidding and budgeting: distribute funds and select strategies to achieve target CPA and ROAS.
- Google Ads architecture: build scalable campaigns, ad groups, and remarketing audiences.
- Compelling ad writing: develop RSAs and extensions that match buyer psychology and drive quick results.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF