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Search Marketing Course

Search Marketing Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This course provides a hands-on, step-by-step guide to planning, launching, and optimising effective search campaigns. You will master keyword research, match types, negative keywords, intelligent Google Ads account structures, budgeting, bidding tactics, and compelling ad creation. Gain expertise in tracking, GA4 integration, conversion tracking, and KPI dashboards to scale campaigns confidently and boost ROI through targeted lessons.

Elevify advantages

Develop skills

  • Performance monitoring: create KPI dashboards and respond swiftly to ROAS, CPA, and AOV metrics.
  • Keyword planning: conduct research, group terms, and optimise for traffic with strong purchase intent.
  • Intelligent bidding and budgeting: distribute funds and select strategies to achieve target CPA and ROAS.
  • Google Ads architecture: build scalable campaigns, ad groups, and remarketing audiences.
  • Compelling ad writing: develop RSAs and extensions that match buyer psychology and drive quick results.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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