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Search Marketing Course

Search Marketing Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This course provides a hands-on, step-by-step guide to planning, launching, and optimising effective search campaigns. You will master keyword research, match types, negative keywords, intelligent Google Ads account structures, budgeting, bidding tactics, and compelling ad creation. Gain expertise in tracking, GA4 integration, conversion tracking, and KPI dashboards to scale campaigns confidently and boost ROI through targeted lessons.

Elevify advantages

Develop skills

  • Performance monitoring: create KPI dashboards and respond swiftly to ROAS, CPA, and AOV metrics.
  • Keyword planning: conduct research, group terms, and optimise for traffic with strong purchase intent.
  • Intelligent bidding and budgeting: distribute funds and select strategies to achieve target CPA and ROAS.
  • Google Ads architecture: build scalable campaigns, ad groups, and remarketing audiences.
  • Compelling ad writing: develop RSAs and extensions that match buyer psychology and drive quick results.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio Carlo
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana Ferres
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana Alvarenga
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio Carlo
Giulio CarloAluno de Engenharia de Prompt

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