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Search Engine Marketing Course

Search Engine Marketing Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This Search Engine Marketing Course teaches you how to research intent-driven keywords, structure campaigns, and select the appropriate match types to attract qualified traffic for eco-friendly home products. Learn to create compelling search ads, design high-converting landing pages, set intelligent bids and budgets, track conversions using GA4, and conduct continuous tests and optimisations that boost sales while maintaining cost efficiency.

Elevify advantages

Develop skills

  • High-ROI SEM strategy: design efficient campaigns, ad groups, bids, and budgets quickly.
  • Search ad copywriting: create eco-focused, high-CTR ads with strong CTAs.
  • Keyword and intent research: develop focused, profitable themes for green products.
  • Landing page optimisation: align ads, UX, and offers to improve Quality Score.
  • Performance tracking: set up GA4, conversion tags, and SEM reports that scale.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio Carlo
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana Ferres
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana Alvarenga
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio Carlo
Giulio CarloAluno de Engenharia de Prompt

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