Search Engine Advertising (SEA) Training
Master Search Engine Advertising for premium products. Learn keyword strategy, ad copywriting, bidding, and optimisation to boost ROAS, improve Quality Score, and scale profitable Google Search campaigns in DACH and other competitive digital markets. This course equips you with practical skills for building and managing effective SEA campaigns from start to finish.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Search Engine Advertising (SEA) Training teaches you to build profitable Google Search campaigns from scratch. You will learn to structure accounts, map keywords to user intent, create high-converting responsive search ads, and optimise Quality Score, bidding strategies, and budgets. Gain practical tactics for DACH markets, clear reporting methods, and repeatable testing plans for immediate use.
Elevify advantages
Develop skills
- High-converting ad copy: Craft persuasive RSAs with promos, trust and benefits.
- Smart keyword strategy: Build intent-based DACH keyword sets that actually convert.
- Efficient SEA structure: Design lean Google Ads accounts for tight, testable budgets.
- Quality Score optimization: Align keywords, ads and landing pages for cheaper clicks.
- Data-driven SEA optimization: Test, report and scale campaigns by ROI-focused KPIs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF