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Search Engine Advertising (SEA) Training

Search Engine Advertising (SEA) Training
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This Search Engine Advertising (SEA) Training teaches you to build profitable Google Search campaigns from scratch. You will learn to structure accounts, map keywords to user intent, create high-converting responsive search ads, and optimise Quality Score, bidding strategies, and budgets. Gain practical tactics for DACH markets, clear reporting methods, and repeatable testing plans for immediate use.

Elevify advantages

Develop skills

  • High-converting ad copy: Craft persuasive RSAs with promos, trust and benefits.
  • Smart keyword strategy: Build intent-based DACH keyword sets that actually convert.
  • Efficient SEA structure: Design lean Google Ads accounts for tight, testable budgets.
  • Quality Score optimization: Align keywords, ads and landing pages for cheaper clicks.
  • Data-driven SEA optimization: Test, report and scale campaigns by ROI-focused KPIs.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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