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Search Engine Advertising (SEA) Training

Search Engine Advertising (SEA) Training
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This Search Engine Advertising (SEA) Training teaches you to build profitable Google Search campaigns from scratch. You will learn to structure accounts, map keywords to user intent, create high-converting responsive search ads, and optimise Quality Score, bidding strategies, and budgets. Gain practical tactics for DACH markets, clear reporting methods, and repeatable testing plans for immediate use.

Elevify advantages

Develop skills

  • High-converting ad copy: Craft persuasive RSAs with promos, trust and benefits.
  • Smart keyword strategy: Build intent-based DACH keyword sets that actually convert.
  • Efficient SEA structure: Design lean Google Ads accounts for tight, testable budgets.
  • Quality Score optimization: Align keywords, ads and landing pages for cheaper clicks.
  • Data-driven SEA optimization: Test, report and scale campaigns by ROI-focused KPIs.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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