Real-Time Bidding (RTB) Course
Master Real-time Bidding for digital marketing success. Gain skills in RTB strategy, audience segmentation, bidding tactics, testing methods, and reporting techniques to reduce CPA, increase ROAS, and scale profitable campaigns for performance-focused e-commerce brands in a sports apparel context.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Real-time Bidding (RTB) Course offers a hands-on, step-by-step guide to plan, launch, and optimise RTB campaigns for top results. You'll learn to segment and use first- and third-party data, set intelligent bids and price controls, organise campaigns by funnel stages, and run A/B tests. Plus, master reporting, KPI analysis, and stakeholder updates suited to a sports apparel e-commerce setup.
Elevify advantages
Develop skills
- RTB KPI mastery: link funnel metrics to CPA, ROAS, CTR, CVR, and LTV quickly.
- Audience segmentation: create high-value RTB cohorts and clever bid multipliers.
- Bid strategy design: set, tweak, and optimise RTB bids for profitable growth.
- Testing and optimisation: run DSP A/B tests and refine weekly for lower CPA.
- Reporting for leaders: transform RTB data into clear insights and actionable decks.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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Course in PDF