Real-Time Bidding (RTB) Course
Master Real-time Bidding for digital marketing success. Gain skills in RTB strategy, audience segmentation, bidding tactics, testing methods, and reporting techniques to reduce CPA, increase ROAS, and scale profitable campaigns for performance-focused e-commerce brands in a sports apparel context.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Real-time Bidding (RTB) Course offers a hands-on, step-by-step guide to plan, launch, and optimise RTB campaigns for top results. You'll learn to segment and use first- and third-party data, set intelligent bids and price controls, organise campaigns by funnel stages, and run A/B tests. Plus, master reporting, KPI analysis, and stakeholder updates suited to a sports apparel e-commerce setup.
Elevify advantages
Develop skills
- RTB KPI mastery: link funnel metrics to CPA, ROAS, CTR, CVR, and LTV quickly.
- Audience segmentation: create high-value RTB cohorts and clever bid multipliers.
- Bid strategy design: set, tweak, and optimise RTB bids for profitable growth.
- Testing and optimisation: run DSP A/B tests and refine weekly for lower CPA.
- Reporting for leaders: transform RTB data into clear insights and actionable decks.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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