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Programmatic Marketing Course

Programmatic Marketing Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

The Programmatic Marketing Course provides a practical, step-by-step system to plan, launch, and optimise campaigns that achieve clear revenue targets. Learn to define KPIs, set up accurate tracking, select attribution, and build smart audiences for US home and lifestyle shoppers. You will master testing frameworks, bidding strategies, forecasting, and budget allocation so you can scale performance with confidence and report results that truly matter.

Elevify advantages

Develop skills

  • KPI strategy: Set sharp ROAS, CPA and revenue goals for programmatic growth.
  • Attribution mastery: Pick and validate the right model for programmatic impact.
  • Testing framework: Run fast A/B tests and scale winning audiences and creatives.
  • Audience building: Design high-ROI prospecting, retargeting and lookalike segments.
  • Forecasting skills: Build lean CPM–CTR–CR models to predict CPA and ROAS.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio Carlo
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana Ferres
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana Alvarenga
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio Carlo
Giulio CarloAluno de Engenharia de Prompt

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Course in PDF