professional webmarketing training
Gain expertise in professional webmarketing through practical sessions on SEO, SEM, paid social, email strategies, analytics, and optimisation techniques. Develop data-backed campaigns that increase traffic, conversions, and return on investment for contemporary digital marketing efforts. Ideal for building skills in modern online promotion across various platforms and tools.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course provides a practical guide to planning and running profitable online marketing campaigns. Learners will create buyer personas, chart customer journeys, develop strong SEO plans, set up SEM campaigns, and explore paid social, display, and video advertising. Key skills include keyword research, website optimisation, KPI monitoring, and ongoing testing to convert visitors into revenue.
Elevify advantages
Develop skills
- Set up SEM campaigns: create focused search ads using intelligent bidding and performance tracking.
- Optimise SEO site structure: build quick, searchable, sustainable product site layouts.
- Conduct keyword research: select high-conversion terms and align them with effective landing pages.
- Manage paid social and video ads: target audiences, design creatives, craft calls-to-action, and implement remarketing.
- Apply analytics and optimisation: monitor key metrics and execute fast A/B tests to improve return on ad spend.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF