PPC Marketing Course
This course equips you with practical skills to master PPC marketing on Google and Meta, from campaign setup to optimization and performance tracking.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This PPC Marketing Course provides a quick, hands-on approach to planning, launching, and optimising profitable Google and Meta campaigns. Learn account structure, keyword strategy, bidding, and budget allocation, plus forecasting, benchmarks, and clear KPIs. Build effective audiences, write compelling ads, improve landing pages, and run smart experiments to reduce waste, scale successes, and boost revenue with confidence.
Elevify advantages
Develop skills
- PPC account design: build lean, structured Google and Meta campaigns quickly.
- Smart budgeting: allocate and reallocate ad spend based on data, not guesswork.
- High-CTR creatives: write search ads and Meta ads that convert fast.
- Conversion optimisation: fix landing pages and funnels for quick wins.
- Forecasting & reporting: model CPA/ROAS and build clear PPC dashboards.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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Course in PDF