Performance Marketing Course
This course equips you with practical skills to drive e-commerce growth through performance marketing, focusing on audience targeting, campaign structuring, optimization, and budget management for scalable results.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Performance Marketing Course provides a quick, practical approach to defining audiences, mapping buyer intent, and creating personas that convert. You'll learn to establish clear revenue targets, select appropriate channels, craft effective offers, and structure campaigns for scalability. Master tracking, attribution, budget allocation, testing strategies, and reporting to optimise with confidence and achieve predictable e-commerce growth.
Elevify advantages
Develop skills
- Audience strategy: transform intent data into precise, high-ROI buyer segments.
- Funnel planning: establish 3-month revenue, ROAS, and CPA targets that deliver results.
- Campaign builds: create offers, ads, and landing pages that convert quickly.
- Optimisation sprints: conduct efficient A/B tests and scale successful campaigns across channels.
- Budget modelling: distribute spend and predict ROAS using straightforward, reliable formulas.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF