Media Marketing Course
This course equips you with practical skills to drive profitable media marketing campaigns for a D2C natural skincare brand, covering planning, execution, optimization, and scaling across multiple channels.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Media Marketing Course teaches you how to plan and execute profitable campaigns for a D2C natural skincare brand. Learn to set SMART objectives, select appropriate KPIs and attribution models, configure GA4 and UTMs, and develop a solid media plan. Gain hands-on experience with creative concepts, CRO, testing, reporting, and scaling influencers to optimise spending and increase sales across paid, owned, and earned channels with confidence.
Elevify advantages
Develop skills
- KPI strategy & analytics: set SMART goals, GA4 tracking, and UTM standards.
- Media planning mastery: build R150K plans, forecast ROAS, and optimise budgets quickly.
- Paid & earned media execution: launch search, social, email, and influencer campaigns.
- Conversion-focused UX & copy: improve product pages, checkout flow, and microcopy.
- Testing & reporting: run A/B tests, interpret dashboards, and provide clear executive summaries.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF