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Marketing Planning & Management Course

Marketing Planning & Management Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This course provides a straightforward, hands-on approach to achieving ARR goals confidently. You'll learn to create integrated funnels, establish KPIs, calculate ACV and CAC, and develop practical conversion models. Gain expertise in channel strategies, lead scoring, automation tools, dashboards, and testing methods to effectively plan, run, and refine campaigns that deliver quality leads and revenue.

Elevify advantages

Develop skills

  • Build integrated sales and marketing funnels: outline stages, SLAs, and transitions quickly.
  • Develop ARR-focused KPIs: convert revenue goals into leads, MQLs, SQLs, and pipeline coverage.
  • Craft efficient digital channel strategies: SEO, paid ads, email, and demand generation that deliver results.
  • Implement effective lead scoring: qualify B2B SaaS leads using defined criteria and indicators.
  • Refine CAC and funnel performance: analyse, attribute, and improve campaigns using actual data.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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Course in PDF