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Marketing Planning & Management Course

Marketing Planning & Management Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This course provides a straightforward, hands-on approach to achieving ARR goals confidently. You'll learn to create integrated funnels, establish KPIs, calculate ACV and CAC, and develop practical conversion models. Gain expertise in channel strategies, lead scoring, automation tools, dashboards, and testing methods to effectively plan, run, and refine campaigns that deliver quality leads and revenue.

Elevify advantages

Develop skills

  • Build integrated sales and marketing funnels: outline stages, SLAs, and transitions quickly.
  • Develop ARR-focused KPIs: convert revenue goals into leads, MQLs, SQLs, and pipeline coverage.
  • Craft efficient digital channel strategies: SEO, paid ads, email, and demand generation that deliver results.
  • Implement effective lead scoring: qualify B2B SaaS leads using defined criteria and indicators.
  • Refine CAC and funnel performance: analyse, attribute, and improve campaigns using actual data.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio Carlo
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana Ferres
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana Alvarenga
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio Carlo
Giulio CarloAluno de Engenharia de Prompt

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Course in PDF