Marketing Planning & Management Course
Master marketing planning and management tailored for B2B SaaS in South Africa. Align sales and marketing efforts, develop efficient digital funnels, define KPIs based on ARR targets, and optimise SEO, paid advertising, email campaigns, and lead scoring to meet revenue objectives with assurance. Discover practical techniques to build high-return strategies that drive sustainable growth and pipeline.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course provides a straightforward, hands-on approach to achieving ARR goals confidently. You'll learn to create integrated funnels, establish KPIs, calculate ACV and CAC, and develop practical conversion models. Gain expertise in channel strategies, lead scoring, automation tools, dashboards, and testing methods to effectively plan, run, and refine campaigns that deliver quality leads and revenue.
Elevify advantages
Develop skills
- Build integrated sales and marketing funnels: outline stages, SLAs, and transitions quickly.
- Develop ARR-focused KPIs: convert revenue goals into leads, MQLs, SQLs, and pipeline coverage.
- Craft efficient digital channel strategies: SEO, paid ads, email, and demand generation that deliver results.
- Implement effective lead scoring: qualify B2B SaaS leads using defined criteria and indicators.
- Refine CAC and funnel performance: analyse, attribute, and improve campaigns using actual data.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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