marketing automation training
Master marketing automation for B2B SaaS companies. Develop high-impact nurture emails, intelligent lead scoring, and behaviour-driven workflows using platforms like HubSpot and Marketo. This boosts trial-to-paid conversion rates and produces sales-qualified leads ready for your team.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course teaches you to create effective trial nurture programmes from scratch. You'll learn to gather and integrate lead information, customise emails using behaviour-based tokens, build onboarding flows, and implement lead scoring in HubSpot or Marketo. Gain hands-on experience with workflow rules, email delivery protections, and A/B testing to improve trial-to-paid conversions and generate scalable revenue growth.
Elevify advantages
Develop skills
- Build robust B2B lead data structures: capture, integrate, and enhance fields efficiently.
- Develop effective lead scoring in HubSpot or Marketo to identify genuine marketing qualified leads.
- Craft conversion-focused trial nurture emails featuring dynamic personalisation.
- Manage automation workflows with conditional branches, limits, and exclusion rules.
- Track trial-to-paid metrics and conduct rapid A/B tests to refine campaigns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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