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marketing automation training

marketing automation training
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This course teaches you to create effective trial nurture programmes from scratch. You'll learn to gather and integrate lead information, customise emails using behaviour-based tokens, build onboarding flows, and implement lead scoring in HubSpot or Marketo. Gain hands-on experience with workflow rules, email delivery protections, and A/B testing to improve trial-to-paid conversions and generate scalable revenue growth.

Elevify advantages

Develop skills

  • Build robust B2B lead data structures: capture, integrate, and enhance fields efficiently.
  • Develop effective lead scoring in HubSpot or Marketo to identify genuine marketing qualified leads.
  • Craft conversion-focused trial nurture emails featuring dynamic personalisation.
  • Manage automation workflows with conditional branches, limits, and exclusion rules.
  • Track trial-to-paid metrics and conduct rapid A/B tests to refine campaigns.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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