Fundamentals of Digital Marketing Course
This course equips beginners with practical skills to launch and optimize effective digital marketing campaigns on limited budgets, covering audience research, channel selection, content creation, analytics, and performance optimization.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Fundamentals of Digital Marketing Course provides a clear, step-by-step system to plan and run small-budget campaigns that actually convert. Learn how to research audiences, choose the right channels, build simple integrated campaigns, write effective ads and emails, set up analytics, create realistic budgets, and optimise performance using practical tools, benchmarks, and workflows you can apply immediately.
Elevify advantages
Develop skills
- Channel selection & tools: Build lean, high-ROI campaigns on tight budgets.
- Audience & analytics: Define personas, set KPIs, and track GA4 performance.
- Campaign copy & pages: Craft UVPs, ad copy, and landing pages that convert fast.
- Email & retention: Launch lifecycle flows, social proof, and referral programs.
- Budgeting & testing: Allocate $1K, run A/B tests, and optimise ROAS with reports.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF