digital communication strategy on social media training
Master digital communication strategies tailored for Instagram, TikTok, and LinkedIn. Develop 30-day content calendars, create compelling posts that convert, track key performance indicators, and optimise campaigns to boost reach, engagement, and conversions for effective modern digital marketing in a South African context.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This hands-on course teaches you to create a focused, results-driven social media strategy for Instagram, TikTok, and LinkedIn. You'll define goals, identify your audience, select content themes, and develop a 30-day posting calendar using practical templates. Practice writing engaging hooks, calls-to-action, and stories, then monitor essential metrics, conduct basic tests, and improve your strategy every 30 days for steady growth.
Elevify advantages
Develop skills
- Multi-platform strategy: Design custom plans for Instagram, TikTok, and LinkedIn.
- 30-day content calendars: Create quick, organised, high-impact posting schedules.
- Data-driven optimisation: Analyse metrics and A/B tests to improve each 30-day cycle.
- High-converting copy: Write hooks, CTAs, and captions that boost clicks and saves.
- Audience-first targeting: Transform buyer personas into specific, trackable social objectives.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF