Conversion Rate in Marketing Course
This course teaches essential skills for improving conversion rates in marketing, covering analytics, KPIs, testing, attribution, and data tracking to drive revenue and informed decisions.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Conversion Rate in Marketing Course equips you with practical skills to track, analyse, and boost performance across channels. Learn funnel metrics, key formulas, and KPI tools, then apply diagnostic techniques, A/B testing, and attribution models. Build reliable tracking, clear reports, and executive-ready recommendations so you can optimise budgets, increase revenue, and present confident, data-driven decisions quickly.
Elevify advantages
Develop skills
- Funnel analytics mastery: map ecommerce steps and pinpoint conversion leaks fast.
- KPI and spreadsheet skills: compute CR, ROAS, CPA and act on significance quickly.
- A/B testing execution: design, launch and validate high-impact CRO experiments.
- Attribution and reporting: unify channel data and present clear, C-level insights.
- Data tracking setup: fix UTMs, events and QA analytics for reliable CRO data.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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Course in PDF