Email Marketing Strategies Course
This course equips you with essential strategies to build and optimize effective email marketing campaigns, focusing on segmentation, personalization, and compliance to drive revenue growth.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Email Marketing Strategies Course provides a quick, practical route to more effective campaigns. Discover how to create clever segments, craft lifecycle journeys, and apply RFM scoring, personalisation, and product recommendations to increase revenue. Gain expertise in data infrastructure, compliance, deliverability, and testing to establish the correct KPIs, refine outcomes, and expand a dependable, money-making email programme.
Elevify advantages
Develop skills
- Ecommerce email strategy: swiftly audit, benchmark, and align with business objectives.
- Segmentation mastery: construct high-LTV audiences using behavioural and RFM data.
- Lifecycle journeys: design welcome, post-purchase, and win-back flows that convert.
- Testing & optimisation: conduct thorough A/B tests and scale successful email creatives rapidly.
- Deliverability & compliance: safeguard sender reputation and adhere to email regulations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF