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Marketing Automation Strategies for Engagement & Customer Relationship Course

Marketing Automation Strategies for Engagement & Customer Relationship Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

Master practical marketing automation strategies to boost engagement and customer relationships in this concise, high-impact course. Learn to define revenue-focused goals and KPIs, map customer journeys, design lifecycle flows, and apply smart personalisation. You will also cover deliverability, privacy, segmentation, experimentation, and optimisation so you can build scalable, compliant programmes that drive repeat purchases and long-term loyalty.

Elevify advantages

Develop skills

  • Lifecycle KPIs mastery: tie automation to revenue, CLV, and engagement wins.
  • Customer journey mapping: design cross-channel touchpoints that drive loyalty.
  • Automation flow design: build high-impact welcome, winback, and cart recovery.
  • Data-driven personalisation: use behaviour and CLV signals for precise targeting.
  • Testing and optimisation: run A/B tests and dashboards to scale ROI fast.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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Course in PDF