Adobe Analytics Course
This course provides hands-on training in Adobe Analytics, covering setup, tracking, reporting, and optimization for ecommerce and digital marketing success.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Adobe Analytics Course teaches you how to set up tidy report suites, organise eVars and events, and construct an accurate ecommerce purchase funnel. Learn to verify tagging, reconcile orders, track campaigns with precise UTMs, and secure data across domains. Then produce KPI-driven reports, segment behaviour, spot anomalies, and convert funnel insights into straightforward optimisation and testing plans you can implement right away.
Elevify advantages
Develop skills
- Ecommerce KPI design: map revenue, AOV, LTV and ROAS to clear business goals.
- Adobe Analytics funnels: build purchase flows, segments, and drop-off reports fast.
- Experiment tracking: set up A/B tests, events, and uplift measurement in Adobe.
- Channel attribution: configure UTM, eVars, and models for paid, organic, and email.
- Data QA and benchmarks: validate orders, debug tags, and compare to industry norms.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF