Content Marketing Strategy Course
This course equips you with a practical framework to develop and execute effective content marketing strategies for SaaS growth, focusing on research, planning, optimization, and data-driven iteration.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Content Marketing Strategy Course provides a clear, practical system to plan, execute, and optimise campaigns in just three months. You will set measurable objectives and KPIs, build a structured roadmap across TOFU, MOFU, and BOFU, refine buyer personas, and select the right formats and channels. Learn to track performance, run A/B tests, prioritise ideas, and transform insights into consistent, conversion-focused growth.
Elevify advantages
Develop skills
- SaaS content research: turn quick market analysis into clear buyer insights.
- Funnel content design: plan TOFU, MOFU, BOFU assets that move leads to trial.
- 3-month content roadmap: build KPI-driven calendars with reusable templates.
- SEO and copy optimisation: craft search-focused pages that convert visitors.
- Experimentation workflow: run A/B tests and iterate content using hard data.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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Course in PDF