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Content Marketing Strategy Course

Content Marketing Strategy Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This Content Marketing Strategy Course provides a clear, practical system to plan, execute, and optimise campaigns in just three months. You will set measurable objectives and KPIs, build a structured roadmap across TOFU, MOFU, and BOFU, refine buyer personas, and select the right formats and channels. Learn to track performance, run A/B tests, prioritise ideas, and transform insights into consistent, conversion-focused growth.

Elevify advantages

Develop skills

  • SaaS content research: turn quick market analysis into clear buyer insights.
  • Funnel content design: plan TOFU, MOFU, BOFU assets that move leads to trial.
  • 3-month content roadmap: build KPI-driven calendars with reusable templates.
  • SEO and copy optimisation: craft search-focused pages that convert visitors.
  • Experimentation workflow: run A/B tests and iterate content using hard data.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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Course in PDF