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AdTech Course

AdTech Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

The AdTech Course equips you with hands-on skills to plan, execute, and optimise campaigns on Google, Meta, and major DSPs. You'll cover media buying, bidding, audience targeting, and funnel design, along with tagging, first-party data, and identity fundamentals. Additionally, explore attribution, experimentation, forecasting, and budget allocation, using a practical e-commerce sportswear example in Brazil to link strategy with tangible outcomes.

Elevify advantages

Develop skills

  • Master media buying: build high-ROI campaigns on Google, Meta, and top DSPs.
  • Optimise funnels quickly: structure, test, and scale search, social, and programmatic.
  • Activate first-party data: tag, segment, and retarget high-value audiences.
  • Measure what counts: set KPIs, model ROAS, LTV, and budget impact clearly.
  • Run clever experiments: design A/B and lift tests that demonstrate real incrementality.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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