AdTech Course
This course provides practical training in AdTech, focusing on campaign planning, execution, optimization, data activation, measurement, and experimentation using real-world examples.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The AdTech Course equips you with hands-on skills to plan, execute, and optimise campaigns on Google, Meta, and major DSPs. You'll cover media buying, bidding, audience targeting, and funnel design, along with tagging, first-party data, and identity fundamentals. Additionally, explore attribution, experimentation, forecasting, and budget allocation, using a practical e-commerce sportswear example in Brazil to link strategy with tangible outcomes.
Elevify advantages
Develop skills
- Master media buying: build high-ROI campaigns on Google, Meta, and top DSPs.
- Optimise funnels quickly: structure, test, and scale search, social, and programmatic.
- Activate first-party data: tag, segment, and retarget high-value audiences.
- Measure what counts: set KPIs, model ROAS, LTV, and budget impact clearly.
- Run clever experiments: design A/B and lift tests that demonstrate real incrementality.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF