Adobe Campaign Course
This course equips you with practical skills to build and optimize Adobe Campaign workflows for Brazilian e-commerce, focusing on audience segmentation, journey automation, and performance tracking.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Adobe Campaign Course teaches you how to create high-performing welcome, nurture, loyalty, and reactivation journeys customised for Brazilian e-commerce. You'll learn to design core audiences, set triggers, apply RFM and lifetime value, manage frequency, handle consent and data quality, integrate with e-commerce and analytics, conduct A/B tests, monitor KPIs, and optimise campaigns using straightforward, practical workflows and reporting.
Elevify advantages
Develop skills
- Adobe Campaign audience builds: create and refresh core segments quickly.
- Data model setup: map, clean and enrich profiles for Brazilian e-commerce.
- Journey automation: launch welcome, nurture and loyalty flows that convert.
- Campaign control: apply A/B tests, throttling and suppression for safe sends.
- KPI optimisation: track revenue, opens and clicks to refine campaigns swiftly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF