Media Course
This course equips learners with practical skills for planning and executing effective media campaigns on various platforms, focusing on social issues, audience targeting, and data-driven adjustments.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Media Course provides a quick, practical approach to planning and running effective campaigns on suitable platforms. You'll learn to select a specific social issue, identify target audiences, establish SMART objectives, and tailor content for Instagram, TikTok, YouTube, podcasts, blogs, or radio. Develop rapid research abilities, create concise briefs, organise production, monitor interaction, and refine tactics through ethical, evidence-based choices.
Elevify advantages
Develop skills
- Quick media research: locate and verify reliable data swiftly to support solid briefs.
- Audience profiling: identify precise groups, their drivers, and SMART targets.
- Platform selection strategy: choose appropriate channels and their functions for each initiative.
- Effective content preparation: outline brief videos, podcasts, and user-friendly updates.
- Flexible campaign adjustment: experiment, shift, and redirect resources promptly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF