Mass Media Communication Course
This course equips participants with practical skills to analyze South African mass media, detect biases, and develop targeted communication strategies for social issues, culminating in professional reporting and evidence-based recommendations.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Master essential skills to analyse South African mass media, evaluate bias, and map key channels while working with timely social issues. Learn practical content analysis, sampling, and verification methods, then translate findings into clear recommendations, targeted strategies for young adults, and concise, professional reports that demonstrate measurable impact and support smarter, evidence-based decisions.
Elevify advantages
Develop skills
- Media content analysis: quickly code tone, frames, and visuals with confidence.
- Impact reporting: design simple metrics and write sharp 1,500-word media reports.
- Bias detection: spot ownership, sourcing, and algorithmic bias in South African coverage.
- Audience targeting: tailor messages, platforms, and visuals for young adult publics.
- Issue scoping: choose timely South African social issues and justify them for campaigns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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