Press Relations (PR) Course
This course provides essential skills for effective press relations, focusing on crisis management, media communication, and reputation protection in the context of privacy and data protection.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Press Relations (PR) Course equips you with practical tools to manage product launches and crises confidently. You'll learn the basics of privacy and data protection, key legislation, and ethical communication, then create clear press releases, Q&As, and holding statements. Develop robust media outreach, handle interviews, track coverage, and conduct post-incident reviews to enhance strategy, safeguard reputation, and build stakeholder trust.
Elevify advantages
Develop skills
- Crisis PR strategy: manage privacy incidents with clear, rapid, ethical messaging.
- Press materials: draft concise releases, holding statements, and journalist Q&As.
- Media outreach: target key reporters, pitch under embargo, and secure coverage.
- Interview prep: brief spokespeople, rehearse key messages, and handle tough questions.
- Post-crisis review: measure sentiment, report results, and refine PR playbooks.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF