Communication Plan Training
Gain expertise in developing communication plans for B2B project management SaaS launches. Master defining personas, crafting positioning, orchestrating multi-channel rollouts, aligning cross-functional teams, addressing AI and data challenges, and using data-driven optimisation to enhance adoption, retention, and deliver tangible business results.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This hands-on course teaches you to create a targeted communication plan for rolling out B2B project management SaaS in the United States. You'll define buyer personas, develop clear positioning, set measurable goals, design channel strategies, plan phased launches, align teams, tackle AI and data issues, and leverage analytics and feedback to refine messaging, boost adoption, and ensure ongoing product success.
Elevify advantages
Develop skills
- Persona-based planning: identify B2B SaaS audiences and create precise buyer personas.
- Strategic messaging: develop clear positioning, key messages, and compelling proof points efficiently.
- Channel orchestration: design phased plans for email, web, in-app, and social media rollouts.
- Measurement and optimisation: establish KPIs, analyse dashboards, and adjust tactics swiftly.
- Cross-functional alignment: create RACI matrices, mitigate launch risks, and gain stakeholder commitment.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF