Ad Course
Ad Course offers a practical guide to launching a beverage product in South Africa, focusing on analysis, strategy, creative development, and performance measurement.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Ad Course provides a quick, hands-on approach to launching a ready-to-drink beverage in a South African city, covering market and competitor analysis, precise positioning, value propositions, and messaging pillars. Develop buyer personas, devise a 3-month multi-channel rollout, create compelling social media and out-of-home visuals, and apply straightforward metrics, dashboards, and guidelines to test, refine, and report outcomes effectively.
Elevify advantages
Develop skills
- Brand positioning: analyse competitors and develop precise value propositions swiftly.
- Audience insights: create data-supported personas and media behaviours in a few days.
- Media planning: formulate efficient 3-month launch strategies with an intelligent channel blend.
- Creative concepts: produce compelling social and OOH concepts that encourage trials.
- Campaign analytics: select KPIs and refine budgets using straightforward, uncomplicated rules.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF