Lesson 1Translating 3–5 keywords into visual vocabulary and functional choicesThis part shows how to choose 3–5 brand words and turn them into visual terms, material picks, and working features, ensuring every seen and used element steadily shows the planned brand promise.
Picking sharp, not ordinary wordsMood boards linking words to picturesShape language matching wordsMaterial, colour, and finish choicesWorking features reflecting wordsLesson 2Defining target user and use cases in 3–5 sentences: urban mobility, lifestyle cues, interaction patternsThis part guides you in setting target users and uses, turning city movement patterns, life style hints, and interaction ways into short stories that guide design choices, feature orders, and brand voice.
User types for compact EV SUVsDaily city trips and route mappingLife style hints and brand match checkInteraction ways and tech hopesWriting short user story talesLesson 3Exterior surface language: primary volumes, secondary lines, shoulder/character lines, crease hierarchyThis part details outside surface style, from main shapes to extra lines and crease order, explaining how to manage reflections, tension, and highlights so the SUV looks clean, modern, and clearly on-brand from all sides.
Main body shapes and mass setupShoulder and character line plansExtra creases and break logicReflection control and highlight flowSurface tension for EV modern feelLesson 4Interior architecture: dashboard typologies, bridge vs layered consoles, sightlines, and perceived widthThis part explains inside structure choices for dashboards and consoles, comparing bridge and layered setups, handling sight lines, and using shape, colour, and lights to boost felt width, openness, and brand-specific feel.
Dashboard height and section plansBridge vs floating console logicLayered dashboard for depth and light playSight lines, seat points, and viewsFelt width through shape and colourLesson 5Exterior fundamentals: proportion rules for compact electric SUVs (wheelbase, overhangs, beltline, roofline)This part explains size rules for compact electric SUVs, showing how wheelbase, edges, beltline, and roofline choices affect stance, use, air flow, and how steadily they show the planned brand feel.
Wheelbase and cabin-to-body balanceFront and back edge length tuningBeltline height and glass-to-body ratioRoofline flow, narrow, and air impactStance, track width, and visual steadinessLesson 6Lighting strategy: primary signature (front/rear), DRL geometry, animated sequences and their brand roleThis part details how front and back light marks, day running light shapes, and moving sequences set brand recognition, support safety and rules, and create a memorable night look that fits across future vehicle lines.
Front mark layout and orderBack light designs and night lookDay light shape, thickness, and rhythmMoving sequences and legal limitsLight family plan across lineupLesson 7HMI & interaction feel: display layout, tactile vs touch controls, ambient zones, and feedback languageThis part covers human-machine interface and interaction feel, from display setup and control mix to ambient areas and feedback style, ensuring every touch, sound, and light reply feels natural, steady, and matched to the brand’s character.
Main and extra display areasTouch vs feel control balanceAmbient lights as interface channelSound, touch, and visual feedbackStarting up, modes, and state clearnessLesson 8Wheel and stance design: relationship between wheel size, tire profile, wheel arch treatment, and perceived confidenceThis part looks at wheel and stance design, linking wheel size, tire shape, and wheel arch handling to felt confidence, efficiency, and comfort, while keeping sizes possible for packing, cost, and air performance.
Wheel diameter vs body scaleTire shape, comfort, and sport feelWheel arch shape and cut designsFlush, offset, and track widthAir wheels and EV efficiency hintsLesson 9Storage and utility logic: visible vs hidden storage, modularity for urban lifestylesThis part explores storage and use logic for city lives, balancing seen and hidden spaces, modular setups, and flexible load solutions so the vehicle feels natural, without mess, and truly helps daily city tasks.
Mapping daily carry items and flowsSeen vs hidden storage spotsModular boot and back seat ideasFlexible cabin organisers and railsQuick clean and easy reach solutionsLesson 10Seating and ergonomics: seating silhouettes, cushion profiles, perceived support, and social seating logicThis part focuses on seating and body fit, covering seat outlines, cushion shapes, felt support, entry and exit, and social seating logic so riders feel comfy, safe, and naturally keen to chat.
Seat point, posture, and view targetsSeat outline and side support tuningCushion shape and pressure mappingBack bench vs single seatsEntry, exit, and turn ideas
