Hotel Marketing Course
This course equips hotel professionals with essential marketing strategies to boost occupancy, direct bookings, and revenue through data-driven insights, targeted campaigns, and digital optimization techniques.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Hotel Marketing Course teaches you how to draw in more paying guests, increase direct reservations, and occupy rooms during quiet times. You will learn about demand assessment, grouping guests, attractive packages, search engine optimisation, paid promotions, online travel agents, email outreach, social platforms, and booking strategies. Create performance boards, monitor key measures like average daily rate and revenue per available room, and apply data insights, experiments, and responses to improve promotions swiftly and well.
Elevify advantages
Develop skills
- Hotel data analytics: monitor RevPAR, ADR and promotions for fast results.
- Guest segmentation: create profiles and paths that increase direct reservations.
- High-impact offers: craft seasonal deals, extras and upselling methods.
- Digital channels mastery: improve SEO, OTAs, email and social for reservations.
- Low-season campaigns: organise budgets, trials and schedules to fill vacant rooms.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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