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Sales and Marketing Course

Sales and Marketing Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

This short, practical course teaches you how to create a 3-month integrated growth plan, set qualified lead criteria, and monitor KPIs that truly boost revenue. You will learn to study the US SMB CRM market, outline customer journeys, create demand generation campaigns, coordinate outreach with marketing, and apply dashboards, testing, and iteration to steadily enhance conversion and seal more high-value deals.

Elevify advantages

Develop skills

  • Build 3-month sales-marketing plans with clear goals, KPIs, and SLAs.
  • Track and optimise full-funnel metrics from impression to closed-won deals.
  • Design and run high-converting SMB CRM campaigns across key digital channels.
  • Create lead journeys, scoring models, and fast handoffs that boost win rates.
  • Use dashboards, A/B tests, and reviews to quickly fix funnel leaks and scale wins.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be selected.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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