Point-of-Sale Promotion & Activation Course
Gain expertise in point-of-sale promotions for premium granola. Master shopper behaviour analysis, strategic POS planning, activation timelines, team execution, and performance metrics to increase sales, encourage trials, and secure prime shelf space in busy retail settings. Develop skills to diagnose issues swiftly and optimise results over repeated 8-week periods.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This course teaches how to convert premium granola shoppers into buyers through effective in-store strategies. Explore category trends, buyer motivations, and market segments, then create SMART goals, POS plans, activation schedules, and precise field guidelines. End equipped to monitor KPIs, identify challenges, and refine each 8-week cycle for better outcomes.
Elevify advantages
Develop skills
- Diagnose POS challenges: identify packaging, shelving, and display faults rapidly.
- Convert buyer insights to plans: establish precise 8-week POS activation targets.
- Build effective POS strategies: select materials, positions, and non-price promotions.
- Guide field teams clearly: provide store directives and verify with photo audits.
- Measure POS returns: track sales, stock turnover, and display metrics for quick improvements.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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