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Point-of-Sale Promotion & Activation Course

Point-of-Sale Promotion & Activation Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

This course teaches how to convert premium granola shoppers into buyers through effective in-store strategies. Explore category trends, buyer motivations, and market segments, then create SMART goals, POS plans, activation schedules, and precise field guidelines. End equipped to monitor KPIs, identify challenges, and refine each 8-week cycle for better outcomes.

Elevify advantages

Develop skills

  • Diagnose POS challenges: identify packaging, shelving, and display faults rapidly.
  • Convert buyer insights to plans: establish precise 8-week POS activation targets.
  • Build effective POS strategies: select materials, positions, and non-price promotions.
  • Guide field teams clearly: provide store directives and verify with photo audits.
  • Measure POS returns: track sales, stock turnover, and display metrics for quick improvements.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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