Visual Merchandising and Store Display Course
Master visual merchandising for retail stores: design powerful windows, plan layouts, style walls and tables, and build KPI-driven displays that boost traffic, conversion, and basket size. Turn every store corner into a sales-focused brand experience that drives customer engagement and sales growth.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This course teaches planning effective windows, creating focal points, and designing layouts that guide customers through the store. You will learn colour theory, lighting, signage, and product hierarchy, then create sketches, visual briefs, and checklists for teams to boost engagement and sales.
Elevify advantages
Develop skills
- Window storytelling: design seasonal windows that stop traffic and drive entry.
- Store layout planning: map traffic flow, focal points, and high-impact product zones.
- Interior display styling: merchandise walls, racks, and tables for fast sell-through.
- Visual communication: create clear VM briefs, sketches, checklists, and timelines.
- Retail KPI alignment: link displays to sales, conversion, and cross-sell objectives.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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