In-Store Activation Course
Gain skills in in-store activations for retail success: define shopper goals, develop merchandising and sampling strategies, manage budgets, and monitor KPIs. Transform insights into high-return displays, trials, and promotions that boost shelf sales and business results.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This course teaches you to set clear goals, understand shopper types, and create effective in-store strategies from insights. You will learn visual merchandising, budgeting, vendor management, journey mapping, testing pilots, and KPI monitoring for measurable sales growth.
Elevify advantages
Develop skills
- Plan activations using ROI: select top-impact in-store activities swiftly.
- Map shopper journeys: create converting touchpoints in snack aisles.
- Merchandise snacks visually: handle planograms, endcaps, and displays.
- Master in-store sampling: manage layout, staff, and track conversions quickly.
- Track retail KPIs: define metrics, run pilots, and refine with data.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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