Designing Innovative Services Course
This course equips managers to transform complex health insurance services into reliable, user-friendly experiences. Through practical tools like user research, journey mapping, and service blueprints, participants learn to align teams, define objectives, optimise touchpoints, and deliver measurable improvements across the entire service lifecycle.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
Gain hands-on skills to redesign complex health insurance services end-to-end. Master rapid user research, journey mapping, service blueprinting, digital experience design, touchpoint specification, KPI setting, and creating actionable deliverables for immediate organisational impact.
Elevify advantages
Develop skills
- Service blueprinting: map frontstage, backstage, and KPIs in days, not months.
- Rapid UX research: run quick interviews, micro-surveys, and benchmark competitors.
- Journey mapping: build first-use health-insurance journeys and spot redesign wins fast.
- Intangible service design: craft clear, human digital flows for complex benefits.
- Touchpoint optimization: improve onboarding, support, and claims with targeted fixes.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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