Employer Branding Course
This course equips participants with essential skills to build and execute effective employer branding strategies, focusing on EVP development, audience targeting, content creation, and measurable project roadmaps.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Employer Branding Course teaches you how to create a strong EVP, target different groups of people, and use research to position your company in a way that draws the best workers. You will learn to develop messaging plans, organise projects lasting 3 to 6 months, update your jobs website, and start content and referral drives. It also provides useful templates, easy ways to track progress, and a guide to make changes for better outcomes even with limited funds.
Elevify advantages
Develop skills
- Mastery in EVP design: create clear, tested value propositions quickly.
- Data-driven employer branding: monitor, A/B test, and improve using simple measures.
- Targeting talent audiences: identify personas, channels, and affordable strategies.
- Creating high-impact content: produce social media, video, and blog materials fast.
- 3-6 month EB roadmap: start campaigns, update career site, and show return on investment.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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