Introduction to Employer Branding and Reputation Course
This course provides practical tools for developing an employer brand and reputation to attract top talent, covering EVP crafting, competitor analysis, audience personas, 90-day strategies, online feedback management, and performance measurement.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This short, practical course equips you with tools to develop a solid employer brand and reputation that draws in sought-after talent. You will learn to craft an appealing EVP, analyse competitors, and group audiences using distinct personas. Implement a 90-day strategy to enhance channels, content, and referrals, handle online feedback, and measure outcomes with basic indicators, dashboards, and tests for ongoing enhancement.
Elevify advantages
Develop skills
- Build a sharp EVP: turn employee experience into clear talent messaging.
- Run fast talent market audits: benchmark competitors in under an hour.
- Design high-yield channel plans: target engineers, product, and data talent.
- Launch a 90-day employer brand playbook: content, referrals, and quick fixes.
- Manage online reputation: monitor reviews and respond with confident scripts.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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