Web Analytics for Retail and E-commerce Course
This course equips you with web analytics expertise for retail and e-commerce in international trade. You will learn to monitor cross-border traffic, integrate logistics and customs into KPIs, minimise cart abandonment, and optimise revenue based on country, currency, shipping expenses, and payment options. Ideal for boosting sales performance across global markets with practical, actionable insights.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
Gain key web analytics skills for retail and e-commerce, emphasising global traffic, conversions, and revenue tracking. Master campaign monitoring across platforms, integrate logistics data, assess shipping and customs effects, study checkout patterns, and create effective dashboards with KPIs. Conclude with a hands-on optimisation guide to immediately enhance performance in diverse markets.
Elevify advantages
Develop skills
- Cross-border traffic analysis: track sessions, users, and country-specific KPIs.
- Conversion and revenue metrics: calculate rates, average order value, and net revenue per market.
- Logistics-linked analytics: connect shipping, duties, and customs data to sales performance.
- Checkout and payment funnel analysis: monitor drop-offs, failures, and abandonment by country.
- Optimisation strategies: develop tests, KPIs, and reports tailored for international trade teams.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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