Business Internationalization Strategy Course
Gain expertise in expanding foreign trade through a full business internationalisation strategy: pick markets, adjust your marketing mix, choose partners, handle logistics, manage risks, and monitor KPIs to build your brand profitably across borders.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Business Internationalisation Strategy Course offers a straightforward step-by-step guide to picking markets, identifying target customers, and positioning your brand well. Discover ways to modify product, price, distribution, and promotion, select appropriate entry methods and partners, oversee logistics and paperwork, and handle risks using practical KPIs, financial instruments, and compliance plans you can use right away.
Elevify advantages
Develop skills
- Market selection: select high-potential countries using quick practical research.
- Entry mode strategy: choose and negotiate suitable partners and channels overseas.
- Export operations: organise logistics, Incoterms, and documents for seamless delivery.
- Risk control: reduce FX, regulatory, and operational risks in new markets.
- Go-to-market mix: tailor product, price, place, and promotion for each country.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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