Market Research Data Processing & Analysis Course
Gain expertise in processing market research data from raw CSVs to valuable BI insights. Learn to clean and model NPS data, segment customers effectively, analyse open comments, and convert satisfaction drivers into clear dashboards, customer personas, and actionable recommendations ready for implementation.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
Acquire essential skills in market research data processing and analysis through this concise, hands-on course. Master cleaning messy survey files, constructing reliable variables, performing descriptive statistics, modelling satisfaction drivers, and segmenting NPS groups. Delve into text analysis of open-ended comments, produce clear visual summaries, and develop concise, actionable recommendations along with professional reporting materials.
Elevify advantages
Develop skills
- Master NPS segmentation to classify, profile, and compare customer groups swiftly.
- Clean survey data quickly by handling missing values, outliers, and messy categories.
- Conduct practical driver analysis to identify key satisfaction factors with clear statistics.
- Perform lean text analytics to extract themes, sentiment, and quotes from open comments.
- Create insight-to-action reports transforming findings into sharp, metric-based recommendations.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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