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Market Research Data Processing & Analysis Course

Market Research Data Processing & Analysis Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

Acquire essential skills in market research data processing and analysis through this concise, hands-on course. Master cleaning messy survey files, constructing reliable variables, performing descriptive statistics, modelling satisfaction drivers, and segmenting NPS groups. Delve into text analysis of open-ended comments, produce clear visual summaries, and develop concise, actionable recommendations along with professional reporting materials.

Elevify advantages

Develop skills

  • Master NPS segmentation to classify, profile, and compare customer groups swiftly.
  • Clean survey data quickly by handling missing values, outliers, and messy categories.
  • Conduct practical driver analysis to identify key satisfaction factors with clear statistics.
  • Perform lean text analytics to extract themes, sentiment, and quotes from open comments.
  • Create insight-to-action reports transforming findings into sharp, metric-based recommendations.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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