Machine Learning for Business Course
This course equips business professionals with practical machine learning skills to drive revenue growth, optimize customer retention, and implement data-driven strategies using real-world data and models.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The Machine Learning for Business Course teaches you how to set up churn and discount targeting issues, link models to revenue, margin, and customer lifetime value, and create high-impact applications. You will handle real customer, behavioural, and marketing data, develop useful features, select appropriate measures, and convert model results into tested, regulated actions that safeguard privacy and provide clear benefits.
Elevify advantages
Develop skills
- Set up ML churn and discount problems that directly boost revenue and customer lifetime value.
- Build high-impact churn and promotion features from business intelligence, behavioural, and RFM data.
- Assess ML models using AUC and uplift, connected to margin and retention key performance indicators.
- Convert model scores into targeted offers, tests, and guides that increase profit.
- Explain ML outcomes, risks, and return on investment simply to non-technical stakeholders.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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