Product Marketing Course
This course equips you with practical skills to excel in product marketing, from crafting compelling value propositions and personas to launching products effectively and measuring success.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Product Marketing Course provides a quick, hands-on approach to defining your value proposition, creating detailed customer personas, and assessing competitors to make your product shine. You'll learn to develop messages tailored to specific channels, organise and carry out targeted launches, and create measures that monitor user activation, retention, and speed to insights, allowing you to refine strategies with assurance and expand effective market entry plans.
Elevify advantages
Develop skills
- Quick competitor review: identify openings and refine product placement.
- Customer persona study in a short time: convert available information into precise, verifiable profiles.
- Value proposition creation: develop evidence-based, unique product communications.
- Channel-appropriate content: compose effective website, email, and social media posts.
- Efficient market entry guides: organise, roll out, and adjust product introductions with defined performance indicators.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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